Press Release

A Birmingham entrepreneur, whose flamboyant fashion style has made him one of the most recognisable faces on the city’s nightlife scene, is launching his own clothing brand.

Lloyd Robinson has become a local celebrity on Birmingham’s Broad Street because of his bold fashion style, which includes fur coats and double-breasted suits.


Now the scrap metal dealer from Edgbaston is turning his passion for clothes into a business venture with the launch of Lloyd Robinson Clothing.

It officially launches on Saturday 31 October, with a showcase of Lloyd’s range of imitation fur coats for men and women. The launch event takes place at the Park Regis hotel in Broad Street (12pm to 6pm).

Lloyd began his working life as a McDonald’s employee on minimum wage but took his first step into the business world by starting a scrap company with just £400 to his name.

However, his passion since childhood has been fashion.

And, although his bold and flamboyant appearance has drawn comparisons to hip-hop culture and 1940s gangster films, Lloyd takes his inspiration from church. He said: “I used to buy a lot of clothes when I was young – it was a hobby. I started to buy my clothes from down the rag market.

  • I went to a very good tailor who could make things the way I wanted and I noticed the difference between tailor-made and off-the-rack stuff.
  • I also used to look at the way people dressed at church. I liked the way my grandparents dressed – double breasted coats and hats.
  • I learned the style from watching Afro-Caribbean’s at church and I really felt this style.
  • So, I wasn’t inspired by Scarface – it was by church people. That stuff went out of fashion but I continued to wear it.

It was Lloyd’s fur coats that really began to earn attention in Birmingham’s busiest nightspot.

Revellers regularly stop him for photographs and he has even earned the nickname of the ‘Best Dressed Man on Broad Street’.

  •  When I started to wear my tailor-made furs, I drew attention to myself down Broad Street and people were asking me for photos.
  • I would have about 300 pictures in one night and I started to put them on Facebook.
  • The BBC also wanted to do something on me and everyone said I should set up my own clothing brand.

Lloyd is confident his clothing brand will be a resounding success and has set an ambitious target of a million online sales within three years. But he is also keen to create jobs and give back to the community.

  • I believe if I do this right, this business could create a lot of jobs. There is a lot of buzz and interest.
  • I’m there for everybody – I want to appeal to men, women, all races and all cultures.
  • I really want to help the community. If I can do it, anybody can.